With the shift to online shopping, many furniture retailers are looking to extended warranties to boost their business strategy.
As a furniture retailer, you promise the highest level of craftsmanship—and ensure this quality by offering to protect your customers from manufacturer's defects—but sometimes, accidents happen.
If you're looking to reevaluate your business strategy and look for new ways to grow your business and increase revenue, one way to do this is to offer extended warranties to your customers.
Here are the most common reasons customers use product protection on their furniture:
Accidental Stain or SpillYour customers may spill drinks on their sofas or their kids may drop food on their dining chairs. An extended warranty covers all stains, including makeup, crayons, pizza sauce, and red wine. Extended warranties also cover human and pet bodily fluids.
Mishaps and Breaks
A small burn or a fabric rip can cause a great deal of concern to your customers, especially when these damages are not covered under the manufacturer's warranty. The same holds true for any structural breakdowns or bending of metal springs. Extended warranties protect your customers from these damages, as well as any seam separations or broken zippers.
Chipping or Cracking
Furniture coverage also applies to wood-veneered or plastic-laminated tables and chairs. Your customers are protected from chipping, lifting, peeling, heat marks, and liquid watermarks. Depending on the damage, an extended warranty provider will have the furniture repaired or replaced.
Longer Use Lifespan
When you sell your furniture, you expect it to last for a considerable period. Unlike the manufacturer's warranty—which lasts from 6 months to 1 year—an extended warranty provides coverage for up to 5 years. So, your customers can enjoy the dining set they purchased from you without fretting over any defects or damages.
Sell Furniture Extended Warranties with Mulberry
Mulberry is the selected warranty provider for leaders in furniture retail like houzz, Pier1, and Poly & Bark. We prioritize creating an excellent customer experience that requires no upkeep from retailers.
- We take care of the risk and servicing.
- We provide 24/7 retailer and consumer assistance.
- We provide customers a personal digital dashboard to view plans and and manage claims online at anytime.
Get in touch to offer industry leading protection for your furniture retail business.
This article was originally published May 2019 and updated November 2021.