As a furniture retailer, your business thrives on delivering comfort, style, and reliability to your customers' homes. But even with the highest quality furniture, accidents and damages are inevitable—and when they happen, your customers will turn to you for a solution. That's where offering product protection is more than a service—it's a competitive advantage.

Furniture gets damaged—and customers remember how your team handles the issue

From spilled wine on a new couch to a hot mug scarring a beautiful wooden table, furniture is one of the most accident-prone investments in any home. For families with kids or pets, the risk is even greater. When your customers experience damage to their furniture, especially when it affects everyday usage, they want a solution. If you’ve offered them a comprehensive product protection plan, you can save the day and they’ll remember you as the retailer who had their back. If the manufacturer's warranty doesn't cover the damage, you have to foot the bill or deliver the bad news to your customer.

Offering protection plans = Fewer headaches, more revenue

When customers come back with complaints or damage issues and there's no protection plan in place, you risk a negative review and losing a customer if you aren't willing to pay for the solution. But when customers opt into extended warranty coverage like Mulberry product protection, you shift that risk away from your business:

• You save money by reducing refunds, replacements and repairs
• Your customers are happier because they get fast, reliable solutions for their issues
• You build loyalty that leads to repeat business and referrals

What do furniture protection plans actually cover?

A comprehensive product protection plan for furniture typically includes coverage for the most common—and costly—types of damages:

• Rips and Tears: From ripped couch cushions and fabric headboards to broken tables and chairs, damage like this can be stressful for your customers. A protection plan helps get it repaired quickly so they can get back to business as usual.

• Burn Marks: Hot drinks, hair styling tools or crafting projects can leave permanent marks. Product warranty coverage ensures the furniture can be repaired or replaced without hefty out-of-pocket costs for you or your customers.

• Spills and Stains: From liquids to markers, stains are inevitable. Protection plans can help cover cleaning or material replacement so your customers' favorite pieces remain as beautiful as the day they made the purchase.

• Structural Damage: Furniture can break or weaken over time, and repairs can be expensive. Product protection coverage helps protect your customer’s investment for years to come, so you don't have to take a hit down the road.

Customers are more likely to purchase high-value furniture when they know their investment is protected. Offering Mulberry product protection for your customers increases average order value, improves buyer confidence, and differentiates you from competitors who don’t go the extra mile.

If you're not already offering product protection at your furniture store, you're missing a key opportunity to protect your profits and strengthen customer relationships. The furniture you sell may be beautiful—but the peace of mind you offer with a comprehensive product protection program like Mulberry? That’s priceless.