Mulberry for business
Give every sale more value.
Offer product protection that fits your catalog, adds revenue, and gives customers a clear path to help when something goes wrong.
Chosen by brands people bring home.
Your products. Your program.
Protection that fits the way you sell.
Build a program around your assortment and your customers, with room to adjust as your business grows.
- 01
Choose the coverage and terms
Match plans to eligible products across your catalog. Set term lengths and pricing with our team.
- 02
Make the offer feel like your brand
Customize placements and merchandising language so protection belongs in your shopping experience.
- 03
Add margin without adding inventory
Offer affordable protection alongside products you already sell, with no inventory to buy or reserves to fund.
Your catalog
Your Mulberry program
- Coverage
- Plan terms
- Pricing
- Merchandising
Online · In store · After purchase
More moments to offer protection
Make it part of the purchase.
Give shoppers a clear offer when they’re considering a product, checking out, or settling in with something new.
- 01 / Browse
On the product page
Show the plan alongside the item, with coverage details customers can understand before they buy.
- 02 / Checkout
With the order
Add protection to the cart or checkout so customers can choose a plan as they complete their purchase.
- 03 / After purchase
A second chance to add it
Reach customers who skipped protection at checkout, within the purchase window set for your program.
- 04 / In store
At the counter, too
Offer the same opportunity to protect a purchase when your customers shop in person.
Test placements and offers with automated A/B testing to see what works for your customers.
- Shopify
- BigCommerce
- Salesforce Commerce Cloud
- and more
Made to work with your setup
Fit protection into the tools you use.
Use a platform integration or our APIs to connect Mulberry to your store.
Our product classification technology matches eligible products with protection offers. Flexible widgets let you put those offers in the places that work for your customer journey.
We’ll help you choose the right integration and placements for your business.
Support after the sale
A claims experience that reflects well on you.
When a customer needs help, Mulberry handles the claim and keeps them informed.
- Online claim filing, available 24/7
- An in-house team for review and customer support
- Claim updates in the customer dashboard
- A nationwide repair network
For approved claims, we may arrange a repair or replacement, or provide reimbursement or retailer credit, depending on the product and plan.
“Partnering with Mulberry allows us to elevate our customer experience and deliver more than brand-name savings, offering lasting value through product protection that extends well beyond the purchase.”
Resources for retailers
Product protection in practice.
- Retailer story
How Appliance.io simplified warranty sales
See how appliance dealers brought protection into their existing sales tools and reduced manual work.
- Consumer research · 2022
What shoppers want from protection
Our 2022 study explores how shoppers think about coverage, price, and the claims experience. PDF.
- Integration guide
Find the right integration for your store
Explore platform integrations and APIs, with setup guides for your team.
A few things to know
Let’s talk about your program.
Do you cover the products we sell?
Mulberry supports a broad range of categories, including furniture, electronics, appliances, jewelry, apparel, and more. We’ll review your catalog and confirm which products are eligible. Explore coverage categories.
Can we customize the offer?
Yes. Work with our team on coverage, plan terms, pricing, merchandising language, and placements that fit your business.
What if we use a different ecommerce platform?
Our integrations go beyond the platforms listed here, and our APIs support custom implementations. Tell us about your setup so we can discuss the right approach.
Who handles customer claims?
Mulberry does. Customers file online, track updates in their dashboard, and get help from our in-house team through the claims process.
Build your protection program
Start with what your customers buy.
Tell us about your business. We’ll help you work through coverage, integration, and the right offer for your customers.