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Unlock incremental revenue and deepen customer loyalty

Mulberry is an innovative product protection platform that enables businesses to seamlessly embed a customized protection program, delivering a unique user benefit for customers.

Offer Mulberry product protection on your ecommerce website

Why Mulberry

customize a product protection solution for your website

Customizable protection program

Customize a product protection solution to meet the needs of your business and customer base, with individual product warranty plans and an unlimited product protection subscription option.

  • Custom placements and merchandising language to match your branding
  • Variable plan term lengths, retail warranty pricing and special discounts to maximize your profits
  • 15+ dynamic widgets that can be integrated within product pages, cart, and checkout to boost attachment and increase ecommerce sales
  • Proprietary post-purchase offer - sell warranties up to 60 days after checkout
  • Automated A/B testing to optimize placements and boost conversion

Easy to integrate and merchandise

Easy to integrate and merchandize

Leverage Mulberry’s APIs and AI-powered classification technology to display customized protection plan offers at key points in the buyer journey. Mulberry integrates with major ecommerce platforms like Shopify, BigCommerce, and Adobe Commerce Cloud to easily embed offers throughout browsing, checkout, and post-purchase experiences to maximize ecommerce merchandising.


World-class customer experience

Mulberry delivers people-first protection, providing your customers with clear coverage details, a simple online claim-filing process, and best-in-class 24/7 customer support. The importance of customer satisfaction cannot be overlooked in your ecommerce strategy. Positive customer satisfaction metrics will increase ecommerce sales.

unlock new revenue streams with product protection

Unlock new revenue streams

Leverage product protection plans to optimize your ecommerce growth strategy - drive increased conversion, share of wallet, and average order value with extended warranties. Ecommerce optimization through product protection can directly impact your bottom line.

Meet Growing Customer Demand

Discover more insights in our product protection consumer study.

45% of consumers

say that free product protection would significantly increase their likelihood to purchase.

40% of consumers

responded that they would prefer a shopping experience that offers protection.

38% of consumers

would not purchase a high-priced item if there was no product protection offered.

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Ready to learn more?

Connect with our team to discuss a customized protection program that serves your business needs and your customer base.