On the other side of Black Friday and Cyber Monday, it’s extremely tempting as a retailer to pack it in and hunker down for some eggnog. However, 62% of Americans buy their gifts in the week before Christmas, so there’s one more chance to ring up some sales before the year is done.
We’ve put together a few tips to help you win this vital period.
Fire up the discounts - 57.4% of customers are more likely to buy if provided a discount code by the retailer. As a result, it can be a really powerful tactic to provide Christmas coupon codes on your website. Privy has a great guide on how to do this effectively.
Promote your financing options - 64% of holiday shoppers want a financing option, and promoting your financing options before they get to checkout can be a great way to drive conversation rates. Simple tactics such as mentioning your financing options in banners and on the product detail pages can help you drive customers through your checkout funnel.
Implement an extended warranty up-sell - Customers are more likely to purchase if the retailer offers an extended warranty option on the product page. Mulberry is your best bet to launch an extended warranty up-sell before the holidays, thanks to our ecommerce plugins. Best of all, with our post-purchase offers, you can up-sell customers 30 days after their original purchase, giving you a boost on repeat sales in the new year.