Mulberry Retailer Resource Library
Best practices, news, and more on the world of ecommerce product protection
Warranties
Product Protection: Your Customers Are Looking For It. You Should Be Too.
Alternative payment methods, Buy Now|Pay Later options, shipping insurance. Once considered nice-to-haves, these features are now must-haves for the e...
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How to Build 1:1 Relationships with Marketplace Customers
It’s been said by many that selling on the big marketplaces is a “no ...

How D2C Retailers Can Compete and Win During Amazon Prime Days
It’s back! After two years of uncertainty and shifting run dates, multiple ...

Product Protection Merchandising Report Card: How These Furniture Retailers Stack Up
This is the first in a recurring series where we’ll compare and contrast ...

Product Protection: Your Customers Are Looking For It. You Should Be Too.
Alternative payment methods, Buy Now|Pay Later options, shipping ...

Will Your Customers Buy Product Protection? The Top 2 Factors Shoppers Consider
Marketplaces like Amazon and category giants like Best Buy and Wayfair ...

Consumer Behavior: Why It’s Important for Retailers to Think Like Customers
Customer psychology unlocks the secrets to understanding and adapting to ...


How to Offer Protection Plans Post-Purchase
Post-purchase emails are an incredibly effective, but often underutilized, ...

How to Use Warranties in Your Product Add-On Strategy
Extended warranties, also known as product protection plans, provide a lot ...