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Mulberry Retailer Resources

Mulberry is an innovative product protection platform that enables retailers to seamlessly embed customized protection plans to unlock incremental revenue.

Beyond the Manufacturer’s Warranty: Closing Coverage Gaps with Extended Protection

As a retail business owner, you offer products backed by manufacturer warranties—basic guarantees from the manufacturer that the item will function co...

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Will Your Customers Buy Product Protection? The Top 2 Factors Shoppers Consider

Will Your Customers Buy Product Protection? The Top 2 Factors Shoppers Consider

Marketplaces like Amazon and category giants like Best Buy and Wayfair ...
Consumer Behavior: Why It’s Important for Retailers to Think Like Customers

Consumer Behavior: Why It’s Important for Retailers to Think Like Customers

Customer psychology unlocks the secrets to understanding and adapting to ...
How to Offer Protection Plans Post-Purchase

How to Offer Protection Plans Post-Purchase

Post-purchase emails are an incredibly effective, but often underutilized, ...
How to Use Warranties in Your Product Add-On Strategy

How to Use Warranties in Your Product Add-On Strategy

Extended warranties, also known as product protection plans, provide a lot ...

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