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Mulberry Retailer Resource Library

Best practices, news, and more on the world of ecommerce product protection

Warranties

Product Protection: Your Customers Are Looking For It. You Should Be Too.

Alternative payment methods, Buy Now|Pay Later options, shipping insurance. Once considered nice-to-haves, these features are now must-haves for the e...

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How to Build 1:1 Relationships with Marketplace Customers

How to Build 1:1 Relationships with Marketplace Customers

It’s been said by many that selling on the big marketplaces is a “no ...
How D2C Retailers Can Compete and Win During Amazon Prime Days

How D2C Retailers Can Compete and Win During Amazon Prime Days

It’s back! After two years of uncertainty and shifting run dates, multiple ...
Product Protection Merchandising Report Card: How These Furniture Retailers Stack Up

Product Protection Merchandising Report Card: How These Furniture Retailers Stack Up

This is the first in a recurring series where we’ll compare and contrast ...
Product Protection: Your Customers Are Looking For It. You Should Be Too.

Product Protection: Your Customers Are Looking For It. You Should Be Too.

Alternative payment methods, Buy Now|Pay Later options, shipping ...
Will Your Customers Buy Product Protection? The Top 2 Factors Shoppers Consider

Will Your Customers Buy Product Protection? The Top 2 Factors Shoppers Consider

Marketplaces like Amazon and category giants like Best Buy and Wayfair ...
Consumer Behavior: Why It’s Important for Retailers to Think Like Customers

Consumer Behavior: Why It’s Important for Retailers to Think Like Customers

Customer psychology unlocks the secrets to understanding and adapting to ...
2022-product-protection-consumer-study-2
Consumer Study

2022 Product Protection Consumer Study

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How to Offer Protection Plans Post-Purchase

How to Offer Protection Plans Post-Purchase

Post-purchase emails are an incredibly effective, but often underutilized, ...
How to Use Warranties in Your Product Add-On Strategy

How to Use Warranties in Your Product Add-On Strategy

Extended warranties, also known as product protection plans, provide a lot ...

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