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3 Things to Look for In An Extended Warranty Partner

As we all know, e-commerce today is extremely competitive and extended warranties are an important tool in staying ahead. Selecting the best extended warranty partner is key to your long-term success and profitability.


To help you make this decision, we've put together a list of key factors to screen for as you evaluate providers in the market.


  1. The Customer Experience: The extended warranty program touches every aspect of your customer journey; as such, it is imperative that your warranty partner is aligned with your goals as a brand. Unfortunately, most legacy extended warranty players simply do not have the DNA to offer a great online customer experience; their designs are outdated, their claims filing process is manual (receipts required), and they suffer from a lack of transparency. Mulberry has redesigned the customer experience from the ground-up, allowing you to offer a beautiful and receipt-less extended warranty experience.


2. The Technology: As a fast-moving e-commerce brand, you do not have the luxury of taking on significant operational overhead. However, most old-school extended warranty providers are just not built to support easy (or any) e-commerce integrations. Submitting a warranty sale or cancellation to them is very much a manual process, leading to delays in coverage and difficulty in reconciling invoices. With Mulberry’s suite of plugins and APIs, we’ve automated the entire warranty life-cycle, allowing you to seamlessly scale and manage your program.


3. The Support: There is a lot that goes into launching a successful extended warranty program: from licensing to training to ongoing optimization. Unfortunately, the extended warranty industry at large (both legacy players and startups) have consistently failed at this; leaving you on your own to figure out how to implement a successful program. At Mulberry, we believe in providing a concierge service to every retailer we work with. From the day you sign up, you’re assigned a dedicated Partner Success Manager that will not only manage the compliance aspects of your program (licensing), but will also work with you on a day-to-day basis to train your team, implement the best-in-class designs, and optimize your program to success.



Interested in offering extended warranties to your customers? Reach out to us at Mulberry. We support most major platforms, are receipt-less, and customers love us.

Is your business looking to offer product protection? Partner with Mulberry


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About the author

We are on a mission to help consumers protect everything they buy. Mulberry is an innovative product protection platform that enables businesses to seamlessly embed a customized protection program, delivering a unique user benefit for customers.

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