Mulberry Retailer Resources
Mulberry is an innovative product protection platform that enables retailers to seamlessly embed customized protection plans to unlock incremental revenue.
Lessons Learned From the 2021 Holiday Retail Season
The 2021 holiday shopping season had challenges for retailers and ...
Consumer Behavior: Why It’s Important for Retailers to Think Like Customers
Customer psychology unlocks the secrets to understanding and adapting to ...
Retail Trends from BFCM 2021: Key Insights to Maximize Shopping Through December
Black Friday and Cyber Monday, or BFCM, has long been a time where ...
How to Offer Protection Plans Post-Purchase
Post-purchase emails are an incredibly effective, but often underutilized, ...
Introducing Mulberry for Square: The First Ever Product Protection Offering for Square Merchants
The new Mulberry App for Square enables merchants to offer product ...
Announcing Our Series B Funding to Bring Product Protection to More Shoppers
Last year when we raised our Series A round of funding, we were a small ...
How to Price (and How Not to Price) a Product Protection Plan
Pricing a product protection plan is a part art, part science. Depending ...
How to Use Warranties in Your Product Add-On Strategy
Extended warranties, also known as product protection plans, provide a lot ...
How to Take a Customer-First Approach with Product Add-On Recommendations
A product add-on strategy can be a big win for retailers looking to boost ...