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Mulberry Retailer Resource Library

Best practices, news, and more on the world of ecommerce product protection

How Extended Warranties Create Happy Customers

As an ecommerce retailer, you strive to provide the best customer experience. After all, positive customer experiences is what drives loyalty and retu...

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Retail Trends from BFCM 2021: Key Insights to Maximize Shopping Through December

Retail Trends from BFCM 2021: Key Insights to Maximize Shopping Through December

Black Friday and Cyber Monday, or BFCM, has long been a time where ...
How to Offer Protection Plans Post-Purchase

How to Offer Protection Plans Post-Purchase

Post-purchase emails are an incredibly effective, but often underutilized, ...
Announcing Our Series B Funding to Bring Product Protection to More Shoppers

Announcing Our Series B Funding to Bring Product Protection to More Shoppers

Last year when we raised our Series A round of funding, we were a small ...
How to Price (and How Not to Price) a Product Protection Plan

How to Price (and How Not to Price) a Product Protection Plan

Pricing a product protection plan is a part art, part science. Depending ...
How to Use Warranties in Your Product Add-On Strategy

How to Use Warranties in Your Product Add-On Strategy

Extended warranties, also known as product protection plans, provide a lot ...
How to Take a Customer-First Approach with Product Add-On Recommendations

How to Take a Customer-First Approach with Product Add-On Recommendations

A product add-on strategy can be a big win for retailers looking to boost ...
How to Increase Conversion Rates with Product Protection

How to Increase Conversion Rates with Product Protection

In the competitive ecommerce market, companies are vying for their ...
How to Help Customers Understand the Value of Warranty

How to Help Customers Understand the Value of Warranty

When a customer purchases a product, they want to be sure that they are ...

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