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Mulberry Retailer Resource Library

Best practices, news, and more on the world of ecommerce product protection

Warranties

Product Protection: Your Customers Are Looking For It. You Should Be Too.

Alternative payment methods, Buy Now|Pay Later options, shipping insurance. Once considered nice-to-haves, these features are now must-haves for the e...

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How to Price (and How Not to Price) a Product Protection Plan

How to Price (and How Not to Price) a Product Protection Plan

Pricing a product protection plan is a part art, part science. Depending ...
How to Use Warranties in Your Product Add-On Strategy

How to Use Warranties in Your Product Add-On Strategy

Extended warranties, also known as product protection plans, provide a lot ...
How to Take a Customer-First Approach with Product Add-On Recommendations

How to Take a Customer-First Approach with Product Add-On Recommendations

A product add-on strategy can be a big win for retailers looking to boost ...
How to Increase Conversion Rates with Product Protection

How to Increase Conversion Rates with Product Protection

In the competitive ecommerce market, companies are vying for their ...
How to Help Customers Understand the Value of Warranty

How to Help Customers Understand the Value of Warranty

When a customer purchases a product, they want to be sure that they are ...
68% of Parents Say Back-to-School Sales Offer Real Savings [New Data]

68% of Parents Say Back-to-School Sales Offer Real Savings [New Data]

Back-to-school is one of the biggest shopping seasons of the year. But ...
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Consumer Study

2022 Product Protection Consumer Study

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Warranties Increase Customer Retention: Here's How

Warranties Increase Customer Retention: Here's How

Customer retention is a critical aspect of retail business success. But ...
What Is AOV? What It Means and How to Maximize It on Your Site

What Is AOV? What It Means and How to Maximize It on Your Site

Ecommerce comes with a list of terms. AOV is one of the key metrics to ...
How to Get a Competitive Advantage in the Outdoor Equipment Space

How to Get a Competitive Advantage in the Outdoor Equipment Space

The outdoor equipment and sporting goods industry is booming. The market ...

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