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Everything you need to know about the latest Apple releases

MacBook and iPhone displaying the Apple Event home screen

It's time for yet another of Apple's famed release events, and this one will surely be counted as one of the best yet. Not only did we get updates to the Apple Watch, AirPods, and various accessories, but there was also the widely-anticipated release of the iPhone 15, which promises big changes to the beloved smartphone. It's a great time to be an Apple fan, so keep reading so you can discover what Apple's newest releases mean for you.

As always when you're shopping for expensive electronic devices, product protection is important to add to your purchase. When you subscribe to Mulberry Unlimited, you'll get coverage for nearly all your Apple products under the same product protection plan, so  you can be ready for anything. You'll get unlimited claims, access to 24/7 customer support, and more, all without any deductibles or hidden fees.

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What can be expected from Apple's latest release event?

Let's take a look at the products and updates that came from Apple's newest release event.

iPhone 15

The iPhone 15 is probably the biggest announcement from the Apple event. The Apple iPhone 15 release date will be toward the end of September. There will also be new iPhone 15 colors like coral pink, silver, yellow, and more. Apple is releasing four new models overall, with two mid-range sizes and two of the bigger "Pro" sizes, which includes the iPhone 15 Pro Max. The new iPhone 15 will also be outfitted with a new USB-C charging port, which works for Android phones as well as iPads, laptops, wireless headphones, and more.

The iPhone 15 also gets camera upgrades, including automatic portrait mode, as well as an "action button" to replace the mute switch which has been a staple of iPhone models for years. Little upgrades like these are common in many iPhone updates.

Apple Watch

Although Apple Watch models don't often see upgrades as comprehensive as those for iPhones, the Apple Watch Series 9 promises tons of great new features. This new Apple Watch qualifies as Apple's first-ever carbon-neutral product, and comes with a new "Double Tap" gesture which allows users to tap their index finger and thumb together twice to perform a variety of functions.

The Apple Watch Ultra 2 was also unveiled, with the same updated technology found in the Apple Watch Series 9, continuing the do-it-all, durable reputation the original Apple Watch Ultra is known for.

AirPods Pro

The AirPods Pro will get an update that offers a new feature called Adaptive Audio. It will utilize machine learning and software to automatically turn down the volume and noise canceling when need so listeners can be better aware of their immediate surroundings. AirPod models will also be outfitted with USB-C capability.

iOS 17

As is the case with many Apple release events, a new version of their iOS software was also announced. New iOS 17 features include improved Autocorrect capabilities, offline Apple Maps, a Journal app, a new caller ID feature called "contact posters", and much more. The iOS 17 release date will likely be sometime in mid-September.

Protect Apple products new and old with Mulberry Unlimited

When you subscribe to Mulberry Unlimited, you'll get coverage for almost all your Apple products, electronic devices, and more under the same product protection plan. Although many Apple products come with AppleCare, it often falls short of providing the most complete coverage.

Electronics are some of the most important parts of our everyday lives, and they're also some of the most vulnerable to accidents and damage. When they're covered under a product protection plan, you have the freedom to use them without worrying about what might happen if they break.

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Kim Miller

About the author

Kim Miller is the Head of Consumer Marketing at Mulberry. She is passionate about building products and brands that make consumers happy, save them money and make their lives easier. Have an innovative idea for Mulberry you'd like to share? Give her a shout! She'd love to chat about anything from fintech and UX to gardening and antiquing.

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