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2021 By the Numbers: How Much Customers Saved With Mulberry

We’re a fan of saving money, and we know our customers are too. That’s why in 2021, we rolled out new initiatives to help online shoppers take advantage of great savings.

First, we started this Shopper Blog to share deals and tips for saving money online.

And of course, we launched our Mulberry browser extension to offer coverage anywhere shoppers browse online.

After our extension launched in August 2021, it went to work fast—in the 5 months it was live last year, we helped a lot of customers save big and shop confidently with free and low-cost product protection.

With the start of a new year, we’ve loved looking back at some of the funny accident claims our customers shared with us in 2021. Now, we’re digging into the numbers to see what our browser extension shoppers bought and how much they saved on product protection last year.

By the numbers: The Mulberry browser extension in 2021

Here are some of the insights we found going through our data from 2021.

The Hover-1 Blackhawk Electric Scooter—the product the most customers got covered with a plan

With LED headlights, a speed up to 15 MPH, and the distance for 28 miles, it’s no wonder this was on so many shoppers’ lists! At a price point of $599.00, this scooter is a purchase you want to keep using for years, which is why it’s a great candidate for Mulberry coverage.

scooter data blog img-png

Consumer electronics plans—the most common category for protection plans

Computers, phones, and tablets are some of the most used (and most dropped) items we have, so it’s no wonder electronics warranties are such a popular category. Product protection that covers accidental damage can be a lifesaver when it means you’re not stuck with a shattered screen or other damage on your new iphone.

9000+ browser extension downloads

Our extension is available in the Chrome web store for download on any computer desktop. This number keeps growing daily! We’re excited to see so many customers adding the plugin and using it as they shop.

chrome extension img 2

$10,000 donated to Americares

We got to team up with Americares last year as part of our #DoWhatMatters campaign to contribute to their work towards health-focused development and relief for people worldwide. Our campaign resulted in a $10,000 donation to help their cause. Thanks to all our customers who got protection plans through the browser extension to help donate to Americares!


91% customer claims satisfaction rating

At Mulberry, we’re shoppers too, which means we’ve also had our share of negative and positive customer service experiences. Having a product problem is frustrating enough, and your claims experience shouldn’t have to be. We think everyone should have an easy and quick claims resolution process, and our customers seem to like it too!

The 77" Class OLED 4K UHD Smart webOS TV—the product with the highest value 1-year plan given away for free

With a price point of $2499.99 from Best Buy, this TV is an investment you want to protect. Electronics warranties can be a huge cost-saver with items that are subject to damage. A 1-year protection plan for this TV is valued at $67.99, but our shopper got it totally free through the Mulberry browser extension. 


$242 in free plans—the highest amount saved by a single customer

We offer 12-month plans free on any warrantable product, worth up to $135 per plan. We don’t limit your free plans—you can get as many free plans as you get products. Whether you need protection plans on jewelry for a wedding party or warranties for furnishing an entire room, you can get it all covered. This customer sure took advantage of the savings!

Here’s to helping even more customers in 2022

2021 was a big year for customer savings, and in 2022 (with one month already behind us) we’re excited to keep doing even more to help shoppers save money.

This year, we’re going to continue to grow our browser extension with the launch of new features, constant app improvements for an even better user experience, and expanded coverage to offer protection on even more of the products you purchase.

And of course, we’ll keep sharing our money-saving deals and tips for shoppers on this blog and on our social media channels. Follow us on our instagram, facebook, and tiktok to get the latest updates and deals to shop smart with us this year!

Happy woman customer and child, with text about 12 months of free product protection
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Janessa McQuivey

About the author

Janessa McQuivey is the Content Marketing Manager at Mulberry. Her degree in Human Development fueled a love of understanding customer experience. She has been in research and writing for 3 years and has covered everything from AI technology to her own dating life. Janessa has published across blogs, newspapers, and academic journals.

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