For retailers in the optical and eyewear industry, every customer interaction represents more than just a sale—it’s the start of a long-term relationship built on trust and quality. Consumers invest in quality eyewear to improve their vision and feel confident in what they're wearing. But that investment can be fragile: lenses scratch, frames bend, and coatings wear down over time. For retailers, offering product protection isn’t just about helping customers avoid frustration—it’s about strengthening your brand, boosting margins, and creating customer loyalty that lasts beyond the purchase.
Everyday Wear Leads to Everyday Damage
Eyewear endures more handling and exposure than many personal accessories. From gym bags to dashboards to couch cushions, glasses end up everywhere—and accidents are inevitable. That’s why product protection plans have become a must-have offering for leading optical retailers. Optical warranties provide customers with peace of mind and reduce the risk of post-purchase dissatisfaction.
Here are the most common types of eyewear damage your customers face:
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Scratched lenses: This is the top issue and customer complaint by far. Despite protective coatings high-quality materials, lenses still pick up scratches from cleaning cloths, drops, or rough surfaces—compromising both vision and appearance.
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Broken or bent frames: One careless moment—sitting on a pair of glasses, knocking them off a counter—and the frame is rendered useless. Repairs or replacements can be costly without product protection.
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Loose or missing screws: Hinge screws are small but mighty—and frequently lost with continuous use. Without repair coverage, customers are left with unstable or unusable glasses.
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Lens coating deterioration: Anti-reflective and UV coatings can fade or peel, especially in humid or hot weather conditions, leading to breakdown and damage over time.
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Damaged or missing nose pads: Small details make a big difference in comfort, and even minor wear-and-tear can lead to poor fit and negative product perception.
Why Retailers Should Care About Protection
Product protection plans don’t just add value for your customers—they boost revenue and add dollars to your bottom line. Offering protection can:
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Increase average order value (AOV): Customers are more likely to invest in premium lenses and designer frames when they know their purchase is protected.
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Reduce returns and complaints: When damage happens, a protection plan like Mulberry provides a simple, clear solution that keeps the customer relationship intact.
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Build long-term loyalty: Quality coverage translates to exceptional customer service, which gives your customers a reason to come back for repairs, replacements, or future eyewear purchases.
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Differentiate your brand: In a competitive retail landscape, offering a seamless protection experience helps your business stand out as customer-first and quality-driven.
Turning Post-Purchase into a Profit Center
Modern consumers expect convenience and transparency when they make a purchase. Offering a product protection program like Mulberry during the purchase process turns a moment of decision-making uncertainty (“What if something happens?”) into an opportunity to deliver confidence. It also opens up a recurring revenue stream—transforming what could be a one-time sale into an ongoing relationship.
For retailers, product protection isn’t just nice-to-have upsell option. It’s a strategic move that enhances customer satisfaction, drives repeat sales, and strengthens your brand reputation. When customers invest in their vision, they’re trusting your brand to protect it. A strong product protection offering like Mulberry ensures that when accidents happen, you’re ready to deliver value, reliability, and peace of mind for your customers.
