Retail businesses are under constant pressure to increase sales and margins. Customer acquisition costs are rising, returns are expensive, and post-sale support can quietly drain profit. The retailers winning business today aren’t just selling products—they’re monetizing peace of mind.

Mulberry product protection transforms every eligible sale into a higher-margin, loyalty-building opportunity—without adding operational complexity.

Real value for customers: Protection that pays for itself

If a product is going to fail, it most always fails right after the manufacturer warranty ends—and customers remember where they bought it when something goes wrong. It isn't your fault, but it becomes your problem. Mulberry helps retailers turn that moment of customer frustration into a brand-defining experience. By offering Mulberry product protection, retailers unlock three immediate benefits:

1. Incremental margin at the point of sale
Protection plans are one of the highest-margin add-ons in retail. Mulberry enables seamless and effortless attachment without de-valuing the core product.

2. Built-in customer loyalty and retention
A seamless purchase and claims experience reflects positively on your brand—driving trust, repeat purchases, and higher lifetime value.

3. Fewer post-sale headaches
Mulberry handles questions, claims and replacements, reducing the customer service burden  on your team while improving customer satisfaction.

Product protection doesn't just protect products—it’s profit protection for your business and product protection for your customers.

Where your customers see the most impact

Your customers are often more inclined to spend money to protect the products they use daily, rely on heavily, and feel the most anxiety over replacement costs if something breaks. These popular categories top the list when it comes to product protection:

🛋️ Furniture

Furniture is expensive, heavily used, and many people have an emotional attachment to their purchases—making furniture protection an easy yes.

How Mulberry adds value and peace of mind for your customers:

• Covers real-life damage customers actually experience (spills, stains, breaks)
• Applies to indoor and outdoor products
• Increases attachment rates on high-ticket purchases

Retail impact: Higher AOV, fewer post-sale disputes, and stronger trust on big purchases.

🔌 Large and Small Appliances

With the kitchen at the heart of most homes, appliance failures are disruptive—and expensive. Not to mention large appliances like washers and dryers, generators and hot water heaters that are essential for many families. Appliance warranties aren't difficult to justify the purchase value. 

Why Mulberry appliance protection is a no-brainer:

• Bridges the gap after 12-month manufacturer warranties expire
• Covers both mechanical and electronic failures
• Ideal for smart, sensor-driven appliances with added risk and costly repairs

Retail Impact: Higher close rates at checkout and reduced customer support headaches when failures occur.

📱 Electronics & Smart Home

Increasingly complex technology and smart home products means higher failure risk—and higher perceived value for product protection and electronics warranties.

Why Mulberry coverage for electronics is key:

• Covers accidental damage and power-related issues
• Protects customer investment in smart home ecosystems
• Reinforces confidence in premium purchases

Retail Impact: Strong attachment rates, better post-purchase satisfaction and repeat business.

Tires

Tires may not immediately come to mind as one of the most protected product categories, but tires are one of the most heavily used—and most failure-prone—products a customer buys. Road hazards, uneven wear, and unpredictable driving conditions mean damage is often a matter of when, not if. While some manufacturer warranties exist, they’re typically limited, confusing, and exclude the real-world issues drivers actually face. Mulberry recently partnered with GoMobile Tires to launch the nation's most comprehensive tire road hazard warranty program. 

Why the GoMobile Road Hazard program is worth the investment:

• Mobile service calls included – No extra fees for on-site assistance
• Tire repair or replacement – Full coverage for flats and non-repairable damage caused by road hazards
• Nationwide protection – Valid across the U.S. for two full years

Retail Impact: Higher attachment rates on tire purchases, increased customer trust, and fewer post-sale disputes.

💍 Jewelry

Jewelry is deeply personal, highly valuable, and worn every day—making it especially vulnerable to loss, damage, and wear. Whether it’s a milestone gift or a self-love purchase, customers gain confidence that what they’re buying will last with jewelry warranties.

How Mulberry adds reassurance for jewelry buyers:

• Covers common, real-world issues like accidental damage, loose stones, and broken clasps

• Protects high-wear items such as rings, bracelets, and watches

• Gives customers peace of mind to wear sentimental and investment-worthy pieces with confidence

Retail Impact: Higher attachment on fine jewelry, increased confidence at checkout, and stronger long-term customer loyalty on emotionally driven purchases.

Why Retailers Choose Mulberry

Mulberry isn’t a just warranty provider, and the product protection platform is anything but traditional. It’s built for modern retailers that need an innovative, seamless solution to offer customers extended coverage and peace of mind.

✔️ Zero deductibles
Easier for retailers to sell the value. Easier for customers to file claims. Quality, affordable coverage = higher customer satisfaction.

✔️ Comprehensive coverage
Mulberry goes beyond the manufacturer's warranty, with most plans include product failures and accidental damage—no confusing exclusions, no fine print, no gotchas. 

✔️ Seamless POS & E-commerce Integration
The Mulberry product protection platform integrates seamlessly into your existing buyer journey, offering protection consistently and without friction.

✔️ Brand-first, Customer-first experience
Mulberry enhances your brand—it doesn't compete with it. The Mulberry team is an extension of your customer experience, providing 24/7 support that is best-in-class.

If you’re ready to make every sale work harder to add dollars to your bottom line, contact our team to learn how you can offer Mulberry product protection on every purchase.