When a customer buys a new appliance—whether it’s a refrigerator, dishwasher, or washer/dryer—they expect it to work hard for years. But they also know appliances can break down, and repairs can be costly and disruptive. That's why offering—and clearly explaining—the value of product protection is more important than ever for appliance brands and retailers.

Despite how important extended warranties can be for appliances, many customers still don’t fully understand the value of protecting their purchase. If you want to build trust, improve post-purchase satisfaction, and increase customer loyalty, bridging this product protection knowledge gap is essential.

Why do warranties still confuse appliance buyers?

The average customer knows they should care about extended warranty coverage, but they often don’t know what’s covered—or what’s not—until it’s too late. Oftentimes, not understanding what’s covered deters customers from purchasing product protection.

Customers often assume appliance warranties are more trouble than they’re worth, or they can’t justify the cost of the coverage. Unless you address those concerns up front, many customers will opt out of coverage—leaving them vulnerable to damages and disappointed with your brand and product if something goes wrong.

Unfortunately, many legacy appliance warranty programs come with too much fine print and too little transparency that have created a negative perception of extended warranties. Common customer frustrations included:

• Jargon-heavy terms that are hard to interpret
• Slow, unresponsive service during the claims process
• Long repair windows or unclear timelines
• Frequent claim denials for issues customers assumed were covered

Mulberry product protection plans offer comprehensive coverage, clear value and top-tier customer support when issues arise. 

Why product protection for appliances matters

Unlike smaller electronics or fashion items, appliances require more significant, long-term investments. That means the consequences of product failure—especially after the manufacturer’s warranty expires—are much more serious and costly for your customers. From spoiled food to water damage or laundry pileups, the costs of being unprotected can add up fast.

Extended warranties for appliances offer real, tangible value. When communicated properly, product protection plans like Mulberry can actually increase trust in your brand and confidence in the purchase.

1. Peace of mind for expensive repairs
   Appliance repairs aren't cheap. A failed compressor, broken control panel, or leaking water line can cost hundreds of dollars or more. Product protection for appliances helps customers avoid those surprise out-of-pocket expenses when damage occurs.
2. Protection beyond the manufacturer's warranty coverage
   Most manufacturer’s warranty coverage last only 12 months, and has many limitations and restrictions. Extended product protection can cover 3, 5, or even 10 years—providing assurance well beyond the point when issues typically arise.
3. Comprehensive coverage for real-life issues
   Accidents can happen at any time, especially for busy families—spills, scratches, and unexpected damage are part of everyday life. Extended warranties offer peace of mind by covering the kinds of real-life issues that standard manufacturer warranties often don’t. This extra layer of protection helps customers get back to the normal daily tasks without the burden of expensive repairs or replacements.
4. Fast, convenient claims support
   Modern warranty programs like Mulberry streamline the claims process through easy claim submissions, user-friendly online dashboards, around the clock support, and quick resolutions. We’ll ensure your customers’ issues are handled quickly and painlessly.
5. Long-term value
   Most product protection plans cost a fraction of what a single major repair or full replacement would cost. When appliance shoppers understand the value of investing in product protection, they’ll see that it’s a smart investment to ensure long term performance and function of their purchase. 

How to clearly communicate the value of extended warranties to appliance customers

Educating your customers about extended warranties starts with proactive, accessible communication. Here are a few tips to help explain the value of having product protection for appliances:

1. Use plain language
   Avoid jargon and technical terms like “covered component failures due to mechanical breakdown.” Instead, give a simple example: “If your fridge stops cooling, Mulberry will repair or replace it—fast.”
2. Share real use cases for what could happen
   Appliances break down for real reasons: a burnt-out motor, a control board failure, or a leaking hose. Use potential issues that make sense to customers and highlight what the product protection plan actually covers.
3. Highlight savings
   Make it tangible: “A washer repair costs $325 on average—your warranty plan would cover this issue in full with no deductible or cost to you.” This helps customers understand the ROI immediately.
4. Offer choice and control
   Let customers choose between different term lengths and coverage options—like 3-year or 5-year protection plan—so they can match their plan to how long they expect to use the appliance.
5. Emphasize support and speed
   Customers care about the experience after the sale. Reassure them that if something goes wrong, they won’t have to jump through hoops. Highlight the ease of filing claims quickly online, 24/7 support, real-time claim updates and fast repairs.

Your brand and reputation matter

Helping customers understand the value of extended warranties doesn’t just protect them—it protects your reputation and your commitment to serving your customers. A positive warranty experience can turn a one-time buyer into a long-term advocate.

Appliance shoppers aren’t just buying machines—they’re buying peace of mind. A clearly communicated, easy-to-use protection plan turns that investment into a long-term relationship. By focusing on transparency, convenience, and real customer needs, you turn your extended warranty program into a powerful tool for both customer satisfaction and business growth.