Successful jewelry retailers build their business on trust, craftsmanship, and meaningful moments. From engagement rings and wedding bands to heirloom watches and pendants, a jewelry purchase holds more than just monetary value for your customers. They shop with you because they value your product and the service you provide.
Offering product protection for jewelry is a cornerstone of a customer relationship built on trust. Even the most carefully crafted pieces are vulnerable to damage, loss, and wear over time—and when something goes wrong, your customers turn to you. That’s where offering product protection plans becomes more than an add-on. It's a competitive advantage.
Jewelry gets damaged—and customers remember how you respond
Jewelry is worn, loved, and lived in. Rings get knocked against countertops. Clasps break unexpectedly. Prongs loosen and stones fall out. Watches suffer scratches and water damage. Even with the highest quality materials, everyday life takes its toll—especially for pieces worn daily.
When a customer experiences damage to a cherished piece, it’s often emotional as well as inconvenient. If you offer a comprehensive product protection plan like Mulberry, you’re able to step in with a solution instead of an apology. Without a protection program in place, you’re often left with two tough choices: absorb the cost yourself or deliver disappointing news when the manufacturer’s warranty doesn’t apply.
With Mulberry's jewelry protection program, that risk shifts away from your business and into a structured, customer-friendly solution. Mulberry handles all of the claim details for you and your customer, and there are never any deductibles or hidden fees. And with Mulberry’s AI-powered claims chat, your customers can file a claim in just 90 seconds, around the clock. Customers remember the retailer who helped them restore their jewelry quickly and seamlessly.
As a jewelry retailer, a protection plan program supports your business in multiple ways:
- Reduces costly replacements, repairs, and goodwill discounts that would otherwise hit your bottom line
- Minimizes negative reviews, star-ratings and uncomfortable service conversations
- Increases customer satisfaction with fast, reliable resolutions
- Builds long-term loyalty that leads to repeat purchases and referrals
- Creates an additional revenue stream without adding operational complexity
Protection builds confidence and increases average order value
Customers are more willing to invest in higher-value jewelry when they know their purchase is protected. Offering product protection plans increases buyer confidence, raises average order value, and differentiates your store from competitors who only sell the product—and not the peace of mind that comes with it.
For retailers, protection plans turn post-sale risk into post-sale reassurance. For customers, they transform anxiety into confidence.
If you’re not already offering product protection in your jewelry store, you’re missing a powerful opportunity to protect your margins and deepen customer trust. The jewelry you sell may sparkle—but the peace of mind you provide with a comprehensive product protection program? That’s what truly shines.
Why Retailers Choose Mulberry
Mulberry isn’t a just warranty provider, and our product protection platform is anything but traditional. It’s built for modern retailers that need an innovative, seamless solution to offer customers extended coverage and peace of mind.
✔️ Zero Deductibles
Your customers will never pay any deductibles or hidden fees with Mulberry. Easier for retailers to sell the value. Easier for customers to file claims. Quality, affordable coverage = higher customer satisfaction.
✔️ Comprehensive Coverage
Mulberry goes beyond the manufacturer's warranty, with most plans include product failures and accidental damage—no confusing exclusions, no fine print, no gotchas.
✔️ Seamless POS & e-Commerce Integration
The Mulberry product protection platform integrates seamlessly into your existing buyer journey, offering protection consistently and without friction.
✔️ Brand-first, Customer-first Experience
Mulberry enhances your brand—it doesn't compete with it. The Mulberry team is an extension of your customer experience, providing 24/7 support that is best-in-class.
If you’re ready to make every sale work harder to add dollars to your bottom line, contact our team to learn how you can offer Mulberry product protection on every jewelry purchase.
