Jewelry is one of the most meaningful purchases your customers make, and they expect the pieces to last. But even the finest craftsmanship can’t prevent everyday wear, accidental damage, or unexpected repairs—and when those moments happen, customers look to you for help.
That’s why offering extended warranties for jewelry isn’t just a value-add for your customers—it’s a smart business move for your store. Extended warranties allow you to provide peace of mind at the point of sale while reducing post-purchase friction, costly repairs, and uncomfortable service conversations down the line.
What do jewelry protection plans cover?
A comprehensive jewelry protection program is designed to address the most common—and expensive—issues customers face after purchase, helping you protect both their investment and your reputation. So what damages are covered under Mulberry jewelry protection plans?
Cracked or Chipped Stones
Gemstones and diamonds are durable, but not indestructible. Daily wear leaves jewelry vulnerable to accidental knocks, drops, and impacts that can crack or chip stones. Repair of chipped or cracked stones, including center stones, is included under Mulberry coverage.
Broken Chains, Clasps, and Hinges
Chains, clasps, and hinges are among the most fragile components of jewelry and are easily damaged through normal use. When these parts fail, the piece often becomes unwearable. Mulberry coverage allows customers to restore their jewelry quickly instead of turning to you for a repair.
Knotted or Damaged Chains
Even with proper storage, chains can become tightly knotted or damaged beyond simple fixes. Protection coverage helps ensure professional repair or replacement so customers can continue enjoying their jewelry instead of leaving it tangled and useless in a drawer.
Lost Diamonds or Center Stones
Few experiences are more distressing for a customer than discovering a missing diamond or gemstone. Stones can loosen over time due to normal wear or mounting issues. Jewelry protection plans typically cover replacement up to a maximum of the limit of liability when loss is caused by defects in workmanship or setting, offering reassurance when it matters most.
Broken, Bent or Worn Prongs or Shanks
Worn or broken prongs can compromise a stone’s security, while damaged shanks can render a ring completely unusable—often outside the scope of manufacturer warranties. Extended protection fills this gap, covering repairs that would otherwise fall on the retailer or the customer.
Restringing and Resetting
Protection plans often include benefits beyond damage repair, such as one-time ring resetting or pearl restringing. These services enhance perceived value and improve the customer experience long after the initial sale.
Damaged or Broken Watches
Watches are an important part of many jewelry collections. Luxury watch protection plans can cover issues like broken links, scratches, battery replacement or mechanical failure, helping customers protect high-ticket timepieces with confidence.
Why protection plans benefit your business
From a jewelry retailer’s perspective, protection plans do more than protect products—they protect relationships. By offering extended coverage, you reduce the likelihood of refunds, replacements, or negative reviews tied to post-purchase issues. At the same time, you create an additional revenue stream and increase customer confidence at checkout, often leading to higher average order values.
Customers are far more willing to invest in fine jewelry when they know their purchase is protected beyond the manufacturer’s warranty. And when issues arise—as they inevitably do—you’re positioned as the trusted retailer who offered protection and a solution.
A smarter way to sell peace of mind
Jewelry may be timeless, but accidents are unavoidable. Offering jewelry protection plans allows you to turn inevitable wear and tear into a positive, loyalty-building experience for your customers—while protecting your margins and your brand.
In a competitive retail landscape, the jewelry businesses that stand out aren’t just selling beautiful pieces—they’re selling confidence, care, and peace of mind that lasts long after the sale.
