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Mulberry Retailer Resource Library

Best practices, news, and more on the world of ecommerce product protection

Warranties

Product Protection: Your Customers Are Looking For It. You Should Be Too.

Alternative payment methods, Buy Now|Pay Later options, shipping insurance. Once considered nice-to-haves, these features are now must-haves for the e...

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How to Build a High-Performing Ecommerce Marketing Team

How to Build a High-Performing Ecommerce Marketing Team

The success of your business relies on the quality of the team you build — ...
[New Data] 38% of Shoppers Would Not Purchase a Product If the Website Doesn’t Offer Protection Plans

[New Data] 38% of Shoppers Would Not Purchase a Product If the Website Doesn’t Offer Protection Plans

Product protection plans have become more and more common in online ...
How to Price (and How Not to Price) a Product Protection Plan

How to Price (and How Not to Price) a Product Protection Plan

Pricing a product protection plan is a part art, part science. Depending ...
47% of Consumers Are More Likely to Choose Brands That Offer Product Protection Plans [New Data]

47% of Consumers Are More Likely to Choose Brands That Offer Product Protection Plans [New Data]

Time and time again, shoppers turn to product protection plans to cover ...
6 Ecommerce Statistics to Know to Create a Better Customer Experience

6 Ecommerce Statistics to Know to Create a Better Customer Experience

Ecommerce customers have high expectations when they shop online. With no ...
Why Warranties Are Important to Ecommerce Customers

Why Warranties Are Important to Ecommerce Customers

When consumers shop online, particularly for expensive products, they need ...
2022-product-protection-consumer-study-2
Consumer Study

2022 Product Protection Consumer Study

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How to Sell Product Protection Plans: 4 Factors to Consider

How to Sell Product Protection Plans: 4 Factors to Consider

So you’re ready to offer protection plans for the products on your ...
5 Ways Ecommerce Retailers Can Compete and Win in the Amazon Era

5 Ways Ecommerce Retailers Can Compete and Win in the Amazon Era

“The everything store”, Amazon, has reached new levels for what was ...
5 Misconceptions About Extended Warranties

5 Misconceptions About Extended Warranties

Extended warranty programs have gotten a bad reputation. Despite many ...

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