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Mulberry Retailer Resources

Mulberry is an innovative product protection platform that enables retailers to seamlessly embed customized protection plans to unlock incremental revenue.

Beyond the Manufacturer’s Warranty: Closing Coverage Gaps with Extended Protection

As a retail business owner, you offer products backed by manufacturer warranties—basic guarantees from the manufacturer that the item will function co...

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How to Build a High-Performing Ecommerce Marketing Team

How to Build a High-Performing Ecommerce Marketing Team

The success of your business relies on the quality of the team you build — ...
5 Ways Ecommerce Retailers Can Compete and Win in the Amazon Era

5 Ways Ecommerce Retailers Can Compete and Win in the Amazon Era

“The everything store”, Amazon, has reached new levels for what was ...
How to Price (and How Not to Price) a Product Protection Plan

How to Price (and How Not to Price) a Product Protection Plan

Pricing a product protection plan is a part art, part science. Depending ...
47% of Consumers Are More Likely to Choose Brands That Offer Product Protection Plans [New Data]

47% of Consumers Are More Likely to Choose Brands That Offer Product Protection Plans [New Data]

Time and time again, shoppers turn to product protection plans to cover ...
6 Ecommerce Statistics to Know to Create a Better Customer Experience

6 Ecommerce Statistics to Know to Create a Better Customer Experience

Ecommerce customers have high expectations when they shop online. With no ...
Why Warranties Are Important to Ecommerce Customers

Why Warranties Are Important to Ecommerce Customers

When consumers shop online, particularly for expensive products, they need ...
How to Sell Product Protection Plans: 4 Factors to Consider

How to Sell Product Protection Plans: 4 Factors to Consider

So you’re ready to offer protection plans for the products on your ...
5 Misconceptions About Extended Warranties

5 Misconceptions About Extended Warranties

Extended warranty programs have gotten a bad reputation. Despite many ...

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