Appliance.io Retailers Increase Warranty Sales by 132%

While Appliance.io offered an existing warranty solution through a legacy provider, the product was limited in scope and lacked the flexibility and digital capabilities needed to scale. Appliance.io needed an innovative protection partner that matched the sophistication of their software platform to ensure their dealers had access to a streamlined, customizable protection program that would help them efficiently increase plan attachment and revenue.

Appliance.io partnered with Mulberry to integrate a streamlined, tech-forward warranty program through the Appliance.io software platform. This upgrade not only enhanced the customer experience at checkout but also empowered all Appliance.io dealers with better tools to manage and promote warranties across channels.

With a fully digitized system, Appliance.io dealers are able to tailor warranty offerings to fit different product categories and customer profiles, making it easier to drive adoption and boost attachment rates. As an added bonus with Mulberry's API, dealers are also able to eliminate the manual work involved with uploading sales slips which equates to a sizable annual savings. 

Results

The impact of Mulberry's product protection program was immediate and significant for dealers on the Appliance.io platform that were previously using a legacy warranty solution:

• 80% increase in protection plan attachment rates
• 132% growth in total warranty sales
  
• Streamlined warranty operations through the Appliance.io platform
• Stronger customer engagement and satisfaction through a more intuitive and accessible product protection experience

Encouraged by the results, Appliance.io is exploring additional ways to expand protection offerings through their platform, including personalized warranty recommendations and bundling options. The company views Mulberry as a strategic long-term partner in its effort to drive efficiencies and increase revenue for appliance retailers.