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Amazon Prime, Walmart+, Target Circle: Which has the best perks?

Smartphone showing a list of e-commerce apps

In today’s digital world, there are plenty of online memberships to choose from, so it’s important to make sure you’re investing in the ones best suited to your needs and budget. If you’re a fan of member discounts, shipping savings, or other shopping perks, chances are you’d benefit from a membership from one of your favorite retailers. Amazon Prime, Walmart+, and Target Circle each come with their own unique benefits, and can add value to your shopping experience.

Even though each of these memberships come with different perks, the need for product protection is the same. An extended warranty plan like MulberryCare can help protect your purchases from anything that might happen to them, including accidents, damage, and normal wear and tear.

To help you decide which brand offers the most for your investment, let's take a look at three of the most popular membership programs.

Amazon Prime

When it comes to convenience, Amazon Prime has it all. From video games to streaming the latest movies and TV shows to same-day grocery shopping, there are benefits around every corner. The following are just some of what's included with an Amazon Prime membership:

  • Amazon prime games.
  • Amazon first reads.
  • Prime video for TV, movies, and live sports.
  • Rx savings.
  • Discounts at partner retailers like Whole Foods.
  • Free shipping and same-day delivery for eligible items.
  • And more!

Cost: $14.99/month or $139 annually. Discounted memberships are available for students. 


Walmart is a bit newer to the game of integrated online membership programs, but they’re doing a solid job of keeping up with major retailers like Amazon. While Amazon Prime offers its own streaming service, Walmart+ gives you access to stream Paramount+. In addition to entertainment, Walmart+ offers grocery delivery, exclusive member-only savings, and more:

  • Video streaming with Paramount+.
  • No order minimum for free shipping.
  • Fuel savings of up to 10 cents per gallon at 14,000+ nationwide locations.
  • Walmart grocery pickup and delivery in one hour or less.
  • Walmart same-day delivery for eligible products.
  • And more!

Cost: $12.95/month or $98 annually. 

Target Circle

Target has been a go-to haven for deals of all kinds for decades. Whether you’re stocking up on home essentials, grabbing some last-minute dinner ingredients from the grocery section, or browsing back to school sales, Target has something to offer to everyone.

If you do a lot of shopping at Target already, you might want to consider a Target Circle membership. It’s free to sign up, and you can access your member portal right from the regular Target app, so you’ll never miss an opportunity to redeem your rewards on your next purchase. Here is just some of what's included with a membership:

  • Target deal days with discounts for members only.
  • Ultamate rewards: combines Ulta rewards with your Target Circle account so you can build up rewards for both on every purchase.
  • 1% rewards on all purchases, 5% for RedCard holders.
  • Free two-day shipping.
  • Extra 30 days for returns and exchanges.

Cost: Free, just provide your email and mobile phone number.

Your membership needs MulberryCare

Protecting your purchases can give you peace of mind and ensure your items last for years to come. Before you sign up for any of the membership programs mentioned above, make sure you download the Mulberry browser extension to see if you’re eligible for purchase rewards and three months of free product protection.

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Kim Miller

About the author

Kim Miller is the Head of Marketing at Mulberry. She is passionate about building products and brands that make consumers happy, save them money and make their lives easier. Have an innovative idea for Mulberry you'd like to share? Give her a shout! She'd love to chat about anything from fintech and UX to gardening and antiquing.

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