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Mulberry Retailer Resource Library

Best practices, news, and more on the world of ecommerce product protection

Warranties

Product Protection: Your Customers Are Looking For It. You Should Be Too.

Alternative payment methods, Buy Now|Pay Later options, shipping insurance. Once considered nice-to-haves, these features are now must-haves for the e...

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How to Price (and How Not to Price) a Product Protection Plan

How to Price (and How Not to Price) a Product Protection Plan

Pricing a product protection plan is a part art, part science. Depending ...
How to Use Warranties in Your Product Add-On Strategy

How to Use Warranties in Your Product Add-On Strategy

Extended warranties, also known as product protection plans, provide a lot ...
How to Increase Conversion Rates with Product Protection

How to Increase Conversion Rates with Product Protection

In the competitive ecommerce market, companies are vying for their ...
How to Help Customers Understand the Value of Warranty

How to Help Customers Understand the Value of Warranty

When a customer purchases a product, they want to be sure that they are ...
Warranties Increase Customer Retention: Here's How

Warranties Increase Customer Retention: Here's How

Customer retention is a critical aspect of retail business success. But ...
4 Signs It's Time to Add Product Protection to Your Retail Business

4 Signs It's Time to Add Product Protection to Your Retail Business

Product protection options are increasingly in demand in retail, and it’s ...
2022-product-protection-consumer-study-2
Consumer Study

2022 Product Protection Consumer Study

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4 Strategies You Can Use to Increase Your Average Order Value

4 Strategies You Can Use to Increase Your Average Order Value

The pandemic has dramatically impacted many businesses, with online ...
How Retailers Can Get Started with Mulberry

How Retailers Can Get Started with Mulberry

Offering product protection online used to be a painful process. Retailers ...
Why Warranties Are Important to Ecommerce Customers

Why Warranties Are Important to Ecommerce Customers

When consumers shop online, particularly for expensive products, they need ...

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